Are you interested in strengthening your company’s communication strategy? This workshop is for you!
We have a challenge: repositioning the sector. We need to better explain what we do, showcase the innovation we drive, and turn waste into a symbol of opportunity rather than rejection.
Through two workshop sessions and a final presentation event, you will learn how to define a clear communication strategy for your company. In addition, we will work together to redefine the reputation of the waste sector in Catalonia and reposition it through a participatory, cross-sectoral, and future-oriented communication strategy.
This workshop is led by Berta Sanmartín, a branding and communication strategy specialist with extensive experience in building narratives and positioning projects. She is part of Spora, a leading consultancy in sustainability and the circular economy.
PROGRAMME
SESSION 1 – What do we want to communicate as a sector?
📅 Date: 25 March 2026
🕙 Time: 10:00 AM – 1:00 PM
📍 Venue: BAC – Barcelona Circular
👉 Directed to CEOs, Managing Directors, and Communication or Marketing Directors.
SESSION 2 – How can we communicate to build a more aspirational narrative?
📅 Date: 20 May 2026
🕙 Time: 10:00 AM – 1:00 PM
📍 Venue: BAC – Barcelona Circular
👉 Directed to CEOs, Managing Directors, and Communication or Marketing Directors, together with a Communication Officer/Specialist.
Final Presentation Event – Evaluation and Conclusions
📅 Date: 17 June 2026
🕙 Time: 10:00 AM – 1:00 PM
📍 Venue: BAC – Barcelona Circular
Fully booked
Exclusive activity for CREC members
