Workshop Communication | Communication Strategy for Waste Managers. Session 1
Are you interested in working on your company’s communication strategy? This workshop is for you!
We face a challenge: the repositioning of the sector. We need to better explain what we do, showcase the innovation we are driving, and turn waste into a symbol of opportunity rather than rejection.
Over two sessions and a final presentation, you will learn how to define a clear communication strategy for your company. In addition, we will work together to redefine the reputation of the waste sector in Catalonia and reposition it through a participatory, cross-sector, and future-oriented communication strategy.
This workshop is led by Berta Sanmartín, a branding and communication strategy specialist with experience in building narratives and positioning projects. She is part of Spora, a consultancy firm focused on sustainability and circular economy.
PROGRAMME
SESSION 1 – What do we want to communicate as a sector?
📅 Date: 25 March 2026
🕙 Time: 10:00 a.m. – 1:00 p.m.
📍 Location: BAC – Barcelona Circular
👉 Target audience: CEOs / Management / Communication or Marketing Directors
SESSION 2 – How do we communicate to build a more aspirational narrative?
📅 Date: 20 May 2026
🕙 Time: 10:00 a.m. – 1:00 p.m.
📍 Location: BAC – Barcelona Circular
👉 Target audience: CEOs / Management / Communication or Marketing Directors + Communication staff
Final presentation event – Evaluation and conclusions
📅 Date: 17 June 2026
🕙 Time: 10:00 a.m. – 1:00 p.m.
📍 Location: BAC – Barcelona Circular
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