Why You Can’t Miss It
1. It will help you separate reality from media hype
Artificial intelligence is often presented as a universal solution, but it isn’t always the right answer. In this session, you’ll gain a clear and rigorous understanding of what AI can really do, what its limitations are, and when it actually adds value. This is key to avoiding unnecessary investments and decisions based on unrealistic expectations.
2. You’ll learn to make technology decisions with confidence
Before starting an AI project, an SME needs to assess factors such as available data, costs, organisational impact, and expected return on investment. This session provides a clear framework for analysing these aspects and deciding when AI is the right tool—and when it isn’t.
3. You’ll discover real-world use cases that can be applied to business
Beyond theory, the session will explore concrete examples of how AI is being applied in businesses, with a particular focus on practical and realistic uses. This will help you identify tangible opportunities that are aligned with your organisation’s actual needs.
Ultimately, this is an essential talk for SME decision-makers who want to approach AI with sound judgement—understanding the technology before adopting it and avoiding being driven by trends or exaggerated promises.
