At CREC, we don’t just share an industry and projects — we share stories.
In “SOM CREC”, we introduce you to the latest partner companies that have joined this project: the people who help our community grow every day. Discover who they are, what they do, and how they contribute to making CREC a vibrant, creative, and collaborative space.
Today we introduce…
What’s your name and your role in the company?
My name is Xavier Puig, and I am a Consultant-Director at Zirkel. My role involves, on the one hand, identifying companies’ needs in the field of sustainability and the circular economy and, together with the consulting team, developing solutions tailored to each case. On the other hand, I make sure our consultants stay up to date with regulations, methodologies, technologies, and trends so we can provide the best solutions. Carrying out specific projects with clients is also part of my role as a consultant.
Brief description of the company, highlighting its activity in the field of waste or the circular economy:
Zirkel is a consultancy specialized in environmental sustainability and the circular economy. Our role is to implement methodologies, tools, and technologies within companies to help them integrate these disciplines into their business management. The main areas we work in are:
Decarbonization:
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Organizational carbon footprint (GHG Protocol and ISO 14064)
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Product carbon footprint (ISO 14067)
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Reduction plans, Net Zero, and Carbon Neutrality (SBT, ISO 14068)
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Implementation of organizational carbon footprint software
Type III Environmental footprints and labels:
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Life Cycle Assessment (LCA)
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Environmental Product Declarations (EPD)
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Water footprint (WFN, ISO 14046)
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Product Environmental Footprint (PEF)
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Organization Environmental Footprint (OEF)
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Implementation of LCA software
Circular economy:
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Metrics and evaluation systems (ISO 59000 series standards)
ESG disclosure:
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Preparation of Non-Financial Information Statements (NFIS)
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Support with disclosure (CSRD, GRESB, others)
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Implementation of ESG reporting software
What challenges or needs is your company currently addressing?
We see that companies, first and foremost, need to adopt sustainability and circular economy management methodologies and tools. Just as happened a few decades ago with ISO 14001, which over time became widely adopted, we foresee that in the coming years there will be a gradual adoption of sustainability management methodologies and systems (organizational carbon footprint, LCA, ESG disclosure, etc.).
Additionally, it will be necessary to implement tangible actions that reduce the pressure of business activity on natural systems. This is where product and service eco-design, circular economy strategies, and sustainable or circular business models come into play. Altogether, these issues present a real challenge for companies due to the implications they have at many levels.
What motivated you to become a member, and what kind of synergies are you looking for with other members?
The possibility of sharing a space with representatives of the value chain has been the main reason for joining CREC. In this regard, we have greatly valued the profile of the members and the representation they provide of the various areas of this industrial sector. We are joining with the expectation of learning from an industry that is key to decarbonization and the implementation of the circular economy.
Our aim is to explore with other members ways to highlight their contribution to the circular economy and decarbonization. We would also like to contribute our knowledge in terms of methodologies, regulations, and technologies.
