{"id":6674,"date":"2026-03-17T11:47:32","date_gmt":"2026-03-17T10:47:32","guid":{"rendered":"https:\/\/www.crec.cat\/esdeveniment\/workshop-comunicacio-estrategia-de-comunicacio-per-a-gestors-de-residus-presentacion-final\/"},"modified":"2026-03-17T11:47:32","modified_gmt":"2026-03-17T10:47:32","slug":"workshop-comunicacio-estrategia-de-comunicacio-per-a-gestors-de-residus-presentacion-final","status":"publish","type":"tribe_events","link":"https:\/\/www.crec.cat\/es\/esdeveniment\/workshop-comunicacio-estrategia-de-comunicacio-per-a-gestors-de-residus-presentacion-final\/","title":{"rendered":"Workshop Comunicaci\u00f3 | Estrat\u00e8gia de comunicaci\u00f3 per a gestors de residus. Presentaci\u00f3n final"},"content":{"rendered":"<p data-start=\"0\" data-end=\"93\">\u00bfTe interesa trabajar la estrategia de comunicaci\u00f3n de tu empresa? \u00a1Este workshop es para ti!<\/p>\n<p data-start=\"97\" data-end=\"295\">Tenemos un reto: el reposicionamiento del sector. Es necesario explicar mejor lo que hacemos, mostrar la innovaci\u00f3n que impulsamos y convertir el residuo en un s\u00edmbolo de oportunidad, no de rechazo.<\/p>\n<p data-start=\"299\" data-end=\"626\">Durante dos sesiones y una presentaci\u00f3n final, aprender\u00e1s a definir una estrategia de comunicaci\u00f3n clara para tu empresa. Adem\u00e1s, trabajaremos juntos para redefinir la reputaci\u00f3n del sector de los residuos en Catalu\u00f1a y reposicionarlo mediante una estrategia de comunicaci\u00f3n participativa, multisectorial y orientada al futuro.<\/p>\n<p data-start=\"630\" data-end=\"896\">Este workshop est\u00e1 liderado por Berta Sanmart\u00edn, especialista en branding y estrategia de comunicaci\u00f3n, con experiencia en la construcci\u00f3n de narrativas y posicionamiento de proyectos. Forma parte de Spora, consultora referente en sostenibilidad y econom\u00eda circular.<\/p>\n<p data-start=\"902\" data-end=\"1144\"><strong>PROGRAMA<\/strong><br data-start=\"910\" data-end=\"914\" \/><strong>SESI\u00d3N 1 &#8211; \u00bfQu\u00e9 queremos comunicar desde el sector?<\/strong><br data-start=\"965\" data-end=\"969\" \/>\ud83d\udcc5 Fecha: 25 de marzo de 2026<br data-start=\"998\" data-end=\"1002\" \/>\ud83d\udd59 Horario: de 10:00 h a 13:00 h<br data-start=\"1034\" data-end=\"1038\" \/>\ud83d\udccd Lugar: BAC &#8211; Barcelona Circular<br data-start=\"1072\" data-end=\"1076\" \/>\ud83d\udc49\ud83c\udffc Dirigido a CEO\/Direcci\u00f3n\/Direcci\u00f3n de Comunicaci\u00f3n o Marketing.<\/p>\n<p data-start=\"1148\" data-end=\"1423\"><strong>SESI\u00d3N 2 &#8211; \u00bfC\u00f3mo comunicar para construir un relato m\u00e1s aspiracional?<\/strong><br data-start=\"1217\" data-end=\"1221\" \/>\ud83d\udcc5 Fecha: 20 de mayo de 2026<br data-start=\"1249\" data-end=\"1253\" \/>\ud83d\udd59 Horario: de 10:00 h a 13:00 h<br data-start=\"1285\" data-end=\"1289\" \/>\ud83d\udccd Lugar: BAC &#8211; Barcelona Circular<br data-start=\"1323\" data-end=\"1327\" \/>\ud83d\udc49\ud83c\udffc Dirigido a CEO\/Direcci\u00f3n\/Direcci\u00f3n de Comunicaci\u00f3n o Marketing + T\u00e9cnico\/a de comunicaci\u00f3n.<\/p>\n<p data-start=\"1427\" data-end=\"1590\"><strong>Acto de presentaci\u00f3n final &#8211; Evaluaci\u00f3n y conclusiones<\/strong><br data-start=\"1481\" data-end=\"1485\" \/>\ud83d\udcc5 Fecha: 17 de junio de 2026<br data-start=\"1514\" data-end=\"1518\" \/>\ud83d\udd59 Horario: de 10:00 h a 13:00 h<br data-start=\"1550\" data-end=\"1554\" \/>\ud83d\udccd Lugar: BAC &#8211; Barcelona Circular<\/p>\n<p data-start=\"1596\" data-end=\"1659\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>*Plazas agotadas<\/strong><br data-start=\"1612\" data-end=\"1616\" \/>*Actividad exclusiva para miembros del CREC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recuerda, nos encontramos el 17 de junio para desarrollar la presentaci\u00f3n final del Workshop de comunicaci\u00f3n para empresas gestoras de residuos. | Plazas agotadas<\/p>\n","protected":false},"author":2,"featured_media":6519,"template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-6674","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop Comunicaci\u00f3 per a Gestors de Residus<\/title>\n<meta name=\"description\" content=\"T&#039;interessa treballar l&#039;estrat\u00e8gia de comunicaci\u00f3 de la teva empresa? 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