{"id":8321,"date":"2026-10-07T11:28:41","date_gmt":"2026-10-07T09:28:41","guid":{"rendered":"https:\/\/www.crec.cat\/?post_type=tribe_events&#038;p=8321"},"modified":"2026-10-07T11:47:54","modified_gmt":"2026-10-07T09:47:54","slug":"geo-how-to-position-your-company-on-chatgpt-and-new-ai-search-engines","status":"publish","type":"tribe_events","link":"https:\/\/www.crec.cat\/en\/esdeveniment\/geo-how-to-position-your-company-on-chatgpt-and-new-ai-search-engines\/","title":{"rendered":"TRAINING | GEO: How to Position Your Company on ChatGPT and New AI Search Engines"},"content":{"rendered":"<p>The way companies gain visibility online is changing. Artificial intelligence tools such as <strong>ChatGPT and Gemini<\/strong> are becoming new discovery channels, allowing users to search for solutions, explore services and identify potential providers without necessarily relying on traditional search engines.<\/p>\n<p>In this new scenario, <strong>GEO (Generative Engine Optimization)<\/strong> is becoming increasingly important. It involves understanding how these new recommendation systems work and which factors can influence whether a company, its services or its content are considered and cited in AI-generated responses.<\/p>\n<p>The <strong>Acelera Pyme Office of amec<\/strong>, in collaboration with the <strong>Cl\u00faster de Residus de Catalunya (CREC)<\/strong>, is organising this practical workshop to explore the main differences between <strong>SEO and GEO<\/strong>, understand how they can work together and identify specific opportunities to improve companies\u2019 digital visibility.<\/p>\n<p>During the session, we will look at aspects such as <strong>indexing, crawlability and content quality<\/strong>, as well as the use of keywords, content planning and the creation of information that can be cited by AI systems. We will also explore how to analyse a company\u2019s presence across different AI search engines, directories, rankings and other digital sources.<\/p>\n<p>The session will conclude with the definition of a <strong>30-, 60- and 90-day action plan<\/strong>, helping each company identify its priorities and determine the next steps it can take to improve its visibility in the new AI-powered search environment.<\/p>\n<p><strong>A practical session designed to understand how online search is evolving and how to prepare your company to become more visible in this new digital ecosystem.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how GEO works and which actions can help your company gain visibility on ChatGPT and other AI search engines.<\/p>\n","protected":false},"author":2,"featured_media":8332,"template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-8321","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TRAINING | GEO: How to Position Your Company on ChatGPT and New AI Search Engines | CREC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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