{"id":7646,"date":"2026-02-19T16:09:14","date_gmt":"2026-02-19T15:09:14","guid":{"rendered":"https:\/\/www.crec.cat\/esdeveniment\/workshop-communication-communication-strategy-for-waste-managers-session-1\/"},"modified":"2026-06-15T13:00:13","modified_gmt":"2026-06-15T11:00:13","slug":"workshop-communication-communication-strategy-for-waste-managers-session-1","status":"publish","type":"tribe_events","link":"https:\/\/www.crec.cat\/en\/esdeveniment\/workshop-communication-communication-strategy-for-waste-managers-session-1\/","title":{"rendered":"Workshop Communication | Communication Strategy for Waste Managers. Session 1"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:141d0107-73c8-4a66-a1c0-a57872aaedc2-25\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:141d0107-73c8-4a66-a1c0-a57872aaedc2-25\" data-turn-id-container=\"request-WEB:141d0107-73c8-4a66-a1c0-a57872aaedc2-25\" data-testid=\"conversation-turn-52\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"1acfffcc-8a5d-489f-9d71-936823f0cb99\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"81\"><strong data-start=\"0\" data-end=\"81\">Workshop Communication | Communication Strategy for Waste Managers. Session 1<\/strong><\/p>\n<p data-start=\"83\" data-end=\"180\">Are you interested in working on your company\u2019s communication strategy? This workshop is for you!<\/p>\n<p data-start=\"182\" data-end=\"380\">We face a challenge: the repositioning of the sector. We need to better explain what we do, showcase the innovation we are driving, and turn waste into a symbol of opportunity rather than rejection.<\/p>\n<p data-start=\"382\" data-end=\"699\">Over two sessions and a final presentation, you will learn how to define a clear communication strategy for your company. In addition, we will work together to redefine the reputation of the waste sector in Catalonia and reposition it through a participatory, cross-sector, and future-oriented communication strategy.<\/p>\n<p data-start=\"701\" data-end=\"952\">This workshop is led by <strong data-start=\"725\" data-end=\"744\">Berta Sanmart\u00edn<\/strong>, a branding and communication strategy specialist with experience in building narratives and positioning projects. She is part of <strong data-start=\"875\" data-end=\"884\">Spora<\/strong>, a consultancy firm focused on sustainability and circular economy.<\/p>\n<p data-start=\"954\" data-end=\"967\"><strong data-start=\"954\" data-end=\"967\">PROGRAMME<\/strong><\/p>\n<p data-start=\"969\" data-end=\"1208\"><strong data-start=\"969\" data-end=\"1028\">SESSION 1 \u2013 What do we want to communicate as a sector?<\/strong><br data-start=\"1028\" data-end=\"1031\" \/>\ud83d\udcc5 Date: 25 March 2026<br data-start=\"1053\" data-end=\"1056\" \/>\ud83d\udd59 Time: 10:00 a.m. \u2013 1:00 p.m.<br data-start=\"1087\" data-end=\"1090\" \/>\ud83d\udccd Location: BAC \u2013 Barcelona Circular<br data-start=\"1127\" data-end=\"1130\" \/>\ud83d\udc49 Target audience: CEOs \/ Management \/ Communication or Marketing Directors<\/p>\n<p data-start=\"1210\" data-end=\"1487\"><strong data-start=\"1210\" data-end=\"1287\">SESSION 2 \u2013 How do we communicate to build a more aspirational narrative?<\/strong><br data-start=\"1287\" data-end=\"1290\" \/>\ud83d\udcc5 Date: 20 May 2026<br data-start=\"1310\" data-end=\"1313\" \/>\ud83d\udd59 Time: 10:00 a.m. \u2013 1:00 p.m.<br data-start=\"1344\" data-end=\"1347\" \/>\ud83d\udccd Location: BAC \u2013 Barcelona Circular<br data-start=\"1384\" data-end=\"1387\" \/>\ud83d\udc49 Target audience: CEOs \/ Management \/ Communication or Marketing Directors + Communication staff<\/p>\n<p data-start=\"1489\" data-end=\"1646\"><strong data-start=\"1489\" data-end=\"1546\">Final presentation event \u2013 Evaluation and conclusions<\/strong><br data-start=\"1546\" data-end=\"1549\" \/>\ud83d\udcc5 Date: 17 June 2026<br data-start=\"1570\" data-end=\"1573\" \/>\ud83d\udd59 Time: 10:00 a.m. \u2013 1:00 p.m.<br data-start=\"1604\" data-end=\"1607\" \/>\ud83d\udccd Location: BAC \u2013 Barcelona Circular<\/p>\n<p data-start=\"1648\" data-end=\"1698\" data-is-last-node=\"\" data-is-only-node=\"\"><em data-start=\"1648\" data-end=\"1658\">Sold out<\/em><br data-start=\"1658\" data-end=\"1661\" \/><em data-start=\"1661\" data-end=\"1698\" data-is-last-node=\"\">Exclusive activity for CREC members<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.accio.gencat.cat\/\"><img decoding=\"async\" class=\"alignnone wp-image-5472\" src=\"https:\/\/www.crec.cat\/wp-content\/uploads\/2025\/07\/Logo-ACCIO-1-300x267.png\" alt=\"\" width=\"119\" height=\"106\" srcset=\"https:\/\/www.crec.cat\/wp-content\/uploads\/2025\/07\/Logo-ACCIO-1-300x267.png 300w, https:\/\/www.crec.cat\/wp-content\/uploads\/2025\/07\/Logo-ACCIO-1.png 670w\" sizes=\"(max-width: 119px) 100vw, 119px\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you interested in working on your company\u2019s communication strategy? This workshop is for you!<\/p>\n<p>We face a challenge: the repositioning of the sector. We need to better explain what we do, showcase the innovation we are driving, and turn waste into a symbol of opportunity rather than rejection.<\/p>\n","protected":false},"author":2,"featured_media":7373,"template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[42,28],"class_list":["post-7646","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-completed","tribe_events_cat-finalitzat","cat_completed","cat_finalitzat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Workshop for Waste Managers<\/title>\n<meta name=\"description\" content=\"Are you interested in working on your company\u2019s communication strategy? 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