{"id":7627,"date":"2026-03-17T11:17:19","date_gmt":"2026-03-17T10:17:19","guid":{"rendered":"https:\/\/www.crec.cat\/esdeveniment\/workshop-communication-communication-strategy-for-waste-managers-session-2\/"},"modified":"2026-06-15T12:27:03","modified_gmt":"2026-06-15T10:27:03","slug":"workshop-communication-communication-strategy-for-waste-managers-session-2","status":"publish","type":"tribe_events","link":"https:\/\/www.crec.cat\/en\/esdeveniment\/workshop-communication-communication-strategy-for-waste-managers-session-2\/","title":{"rendered":"Workshop Communication | Communication Strategy for Waste Managers. Session 2"},"content":{"rendered":"<p data-start=\"0\" data-end=\"81\"><strong data-start=\"0\" data-end=\"81\">Workshop Communication | Communication Strategy for Waste Managers. Session 2<\/strong><\/p>\n<p data-start=\"83\" data-end=\"180\">Are you interested in working on your company\u2019s communication strategy? This workshop is for you!<\/p>\n<p data-start=\"182\" data-end=\"380\">We face a challenge: the repositioning of the sector. We need to better explain what we do, showcase the innovation we are driving, and turn waste into a symbol of opportunity rather than rejection.<\/p>\n<p data-start=\"382\" data-end=\"699\">Over two sessions and a final presentation, you will learn how to define a clear communication strategy for your company. In addition, we will work together to redefine the reputation of the waste sector in Catalonia and reposition it through a participatory, cross-sector, and future-oriented communication strategy.<\/p>\n<p data-start=\"701\" data-end=\"952\">This workshop is led by <strong data-start=\"725\" data-end=\"744\">Berta Sanmart\u00edn<\/strong>, a branding and communication strategy specialist with experience in building narratives and positioning projects. She is part of <strong data-start=\"875\" data-end=\"884\">Spora<\/strong>, a consultancy firm focused on sustainability and circular economy.<\/p>\n<p data-start=\"954\" data-end=\"967\"><strong data-start=\"954\" data-end=\"967\">PROGRAMME<\/strong><\/p>\n<p data-start=\"969\" data-end=\"1208\"><strong data-start=\"969\" data-end=\"1028\">SESSION 1 \u2013 What do we want to communicate as a sector?<\/strong><br data-start=\"1028\" data-end=\"1031\" \/>\ud83d\udcc5 Date: 25 March 2026<br data-start=\"1053\" data-end=\"1056\" \/>\ud83d\udd59 Time: 10:00 a.m. \u2013 1:00 p.m.<br data-start=\"1087\" data-end=\"1090\" \/>\ud83d\udccd Location: BAC \u2013 Barcelona Circular<br data-start=\"1127\" data-end=\"1130\" \/>\ud83d\udc49 Target audience: CEOs \/ Management \/ Communication or Marketing Directors<\/p>\n<p data-start=\"1210\" data-end=\"1487\"><strong data-start=\"1210\" data-end=\"1287\">SESSION 2 \u2013 How do we communicate to build a more aspirational narrative?<\/strong><br data-start=\"1287\" data-end=\"1290\" \/>\ud83d\udcc5 Date: 20 May 2026<br data-start=\"1310\" data-end=\"1313\" \/>\ud83d\udd59 Time: 10:00 a.m. \u2013 1:00 p.m.<br data-start=\"1344\" data-end=\"1347\" \/>\ud83d\udccd Location: BAC \u2013 Barcelona Circular<br data-start=\"1384\" data-end=\"1387\" \/>\ud83d\udc49 Target audience: CEOs \/ Management \/ Communication or Marketing Directors + Communication staff<\/p>\n<p data-start=\"1489\" data-end=\"1646\"><strong data-start=\"1489\" data-end=\"1546\">Final presentation event \u2013 Evaluation and conclusions<\/strong><br data-start=\"1546\" data-end=\"1549\" \/>\ud83d\udcc5 Date: 17 June 2026<br data-start=\"1570\" data-end=\"1573\" \/>\ud83d\udd59 Time: 10:00 a.m. \u2013 1:00 p.m.<br data-start=\"1604\" data-end=\"1607\" \/>\ud83d\udccd Location: BAC \u2013 Barcelona Circular<\/p>\n<p data-start=\"1648\" data-end=\"1698\" data-is-last-node=\"\" data-is-only-node=\"\"><em data-start=\"1648\" data-end=\"1658\">Sold out<\/em><br data-start=\"1658\" data-end=\"1661\" \/><em data-start=\"1661\" data-end=\"1698\" data-is-last-node=\"\">Exclusive activity for CREC members<\/em><\/p>\n<div><\/div>\n<div><a href=\"https:\/\/www.accio.gencat.cat\/\"><img decoding=\"async\" class=\"alignnone wp-image-5472\" src=\"https:\/\/www.crec.cat\/wp-content\/uploads\/2025\/07\/Logo-ACCIO-1-300x267.png\" alt=\"\" width=\"118\" height=\"105\" srcset=\"https:\/\/www.crec.cat\/wp-content\/uploads\/2025\/07\/Logo-ACCIO-1-300x267.png 300w, https:\/\/www.crec.cat\/wp-content\/uploads\/2025\/07\/Logo-ACCIO-1.png 670w\" sizes=\"(max-width: 118px) 100vw, 118px\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reminder: we will meet on May 27 to carry out Session 2 of the Communication Workshop for waste management companies.<\/p>\n<p>Sold out \u2013 limited places.<\/p>\n","protected":false},"author":2,"featured_media":7373,"template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[42,28],"class_list":["post-7627","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-completed","tribe_events_cat-finalitzat","cat_completed","cat_finalitzat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop Comunicaci\u00f3 per a Gestors de Residus<\/title>\n<meta name=\"description\" content=\"Are you interested in working on your company\u2019s communication strategy? 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