{"id":7374,"date":"2026-03-17T11:47:32","date_gmt":"2026-03-17T10:47:32","guid":{"rendered":"https:\/\/www.crec.cat\/esdeveniment\/communication-workshop-communication-strategy-for-waste-management-companies-final-presentation\/"},"modified":"2026-03-17T11:47:32","modified_gmt":"2026-03-17T10:47:32","slug":"communication-workshop-communication-strategy-for-waste-management-companies-final-presentation","status":"publish","type":"tribe_events","link":"https:\/\/www.crec.cat\/en\/esdeveniment\/communication-workshop-communication-strategy-for-waste-management-companies-final-presentation\/","title":{"rendered":"Communication Workshop | Communication Strategy for Waste Management Companies: Final Presentation"},"content":{"rendered":"<p>Are you interested in strengthening your company&#8217;s communication strategy? This workshop is for you!<\/p>\n<p>We have a challenge: <strong>repositioning the sector<\/strong>. We need to better explain what we do, showcase the innovation we drive, and turn waste into a symbol of opportunity rather than rejection.<\/p>\n<p>Through two workshop sessions and a final presentation event, you will learn how to define a clear communication strategy for your company. In addition, we will work together to redefine the reputation of the waste sector in Catalonia and reposition it through a participatory, cross-sectoral, and future-oriented communication strategy.<\/p>\n<p>This workshop is led by <strong>Berta Sanmart\u00edn<\/strong>, a branding and communication strategy specialist with extensive experience in building narratives and positioning projects. She is part of <strong>Spora<\/strong>, a leading consultancy in sustainability and the circular economy.<\/p>\n<h2>PROGRAMME<\/h2>\n<h3>SESSION 1 \u2013 What do we want to communicate as a sector?<\/h3>\n<p>\ud83d\udcc5 <strong>Date:<\/strong> 25 March 2026<br \/>\n\ud83d\udd59 <strong>Time:<\/strong> 10:00 AM \u2013 1:00 PM<br \/>\n\ud83d\udccd <strong>Venue:<\/strong> BAC \u2013 Barcelona Circular<br \/>\n\ud83d\udc49 Directed to CEOs, Managing Directors, and Communication or Marketing Directors.<\/p>\n<h3>SESSION 2 \u2013 How can we communicate to build a more aspirational narrative?<\/h3>\n<p>\ud83d\udcc5 <strong>Date:<\/strong> 20 May 2026<br \/>\n\ud83d\udd59 <strong>Time:<\/strong> 10:00 AM \u2013 1:00 PM<br \/>\n\ud83d\udccd <strong>Venue:<\/strong> BAC \u2013 Barcelona Circular<br \/>\n\ud83d\udc49 Directed to CEOs, Managing Directors, and Communication or Marketing Directors, together with a Communication Officer\/Specialist.<\/p>\n<h3>Final Presentation Event \u2013 Evaluation and Conclusions<\/h3>\n<p>\ud83d\udcc5 <strong>Date:<\/strong> 17 June 2026<br \/>\n\ud83d\udd59 <strong>Time:<\/strong> 10:00 AM \u2013 1:00 PM<br \/>\n\ud83d\udccd <strong>Venue:<\/strong> BAC \u2013 Barcelona Circular<\/p>\n<p><em>Fully booked<\/em><br \/>\n<em>Exclusive activity for CREC members<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reminder: Join us on 17 June for the Final Presentation Event of the Communication Strategy Workshop for Waste Management Companies. | Fully booked<\/p>\n","protected":false},"author":2,"featured_media":7373,"template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-7374","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop Comunicaci\u00f3 per a Gestors de Residus<\/title>\n<meta name=\"description\" content=\"T&#039;interessa treballar l&#039;estrat\u00e8gia de comunicaci\u00f3 de la teva empresa? 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